When you are starting your home business, should you create your own product? Or should you promote other people’s products?

Admittedly there are advantages to both. But why settle for only one set of advantages? Why not set up your business so that you get the best of both worlds?

Here’s how.

1. Set up your website.

2. Set up your mailing list system. (I use Aweber and recommend you do too.)

3. Start out promoting affiliate products to your mailing list.

4. At the same time, build or acquire your own product. Make sure this is a valuable product and if not unique to you, then make sure it’s not widely available.

5. As you develop your own products, remove the affiliate promotions.

Let me explain…

When you choose affiliate products in the first place, choose them because they meet one of the important needs that your customers have. Over time, you will be developing your own products to meet those same needs – and that’s when you replace the affiliate product with one of your own.

Here’s why this is a good idea:

Customers are swamped by so many competing products in the market. How do they know which to buy? One safe and comfortable way is to follow the recommendations of a marketer or mentor they like and trust. So if you have been serving your customers faithfully, with quality information and sound advice, then you will be their preferred vendor. And that is a very nice position to find you in. Integrity pays off.