Archive for the ‘Business Leadership’ category

Business Development Plans Can Help Budding Enterprise

October 29th, 2011

While business development is carefully thought out strategy is mainly used for growing medium to large businesses, small businesses can also benefit. Of course, there are many elements that go into creating a comprehensive business development plan. A small business consultant can help you focus on certain key elements of business growth. Key elements include customer service, increased customer loyalty, target your prospecting, lead generation, and provide incentives.

A business that ignores the customer service is destined to fail because customers provide business income. While this is of course obvious, many businesses, while paying lip service to the idea, neglecting to make the customer feel important. Here are some simple things that can immediately improve customer service. You should always answer your phone and fulfill your promise.

If the customer has a complaint, it is important to listen. Try to solve the problem peacefully. Always try to help your customers, by allowing them to choose products that will help them the most, for example. According to business expert Fred Reichheld, who wrote the popular book, Loyalty Rules, a 5 percent increase in customer retention can increase the perceived value of your business value by 75 percent.

How, then, do you go about getting customers to know, like, and trust your business enough to be loyal to it? Train your staff to treat customers well and to be helpful and courteous. Train them to be knowledgeable about your products and services because ignorance or common courtesy will turn customers off. Word of mouth spreads rapidly, especially when customers are treated badly or given incorrect instructions or information.

The way to best position your brand is to have a clear vision of how your brand fits into the market. How does it cope with the competition and what is the best method of product distribution? What is the least expensive supply chain? Once you understand these crucial factors, position your brand to offer the same things as your competition but with an added or improved benefit. » Read more: Business Development Plans Can Help Budding Enterprise

Managing The Workers’ Motivation

September 20th, 2011

One motivating factor is of course interest in the job itself. Where people have this interest they are prepared to put in a great deal of effort and produce first-class results. It is not uncommon for a man whose work is indifferent, and who is regarded as being lazy, to have a hobby at which he shows himself to be energetic and to have high standards. There is nothing wrong with the man himself; he just happens not to find his work very interesting. It is usually found that where work is varied and makes demands on a man skill there is little problem of motivation; in these circumstances people express themselves through their work, and poor performance would diminish them as people.

It may be objected that not everyone has or can have an interesting job, and that we have to consider effective means of motivation for them also. This is true, but it is possible to overstate the argument. A skilled engineer may look round a factory where light assembly work is being done, where iced fruits are put on chocolates by people who do nothing else, and reflect that he personally would not like to do any of those jobs, whatever the rate of pay offered. But the people who do such jobs often find satisfaction in them. They do their work with minimal attention and think of more interesting things. Industrial music, congenial company, and pleasantly decorated surroundings all add to the interest of the work.

The problem is to some extent one of selection. An individual who is intelligent and capable of intricate and responsible work would be bored by a routine job, but there are others who look for work which makes few demands on them and who do not want a difficult and responsible job. A supervisor who has to deal with a worker whose performance is poor and who obviously a lack of interest in his work might, among other things, consider whether he would do better in some other kind of job. In companies with an efficient personnel service, one of the personnel officers will probably be able to give advice and assistance. Nevertheless, we still have to give some attention to the problem of morale, especially where routine work is being done. » Read more: Managing The Workers’ Motivation