A memoir professional can know all about what a company owner ought to do to run an efficient, lucrative company but be unable to translate those ideas into daily activities. This article suggests ways to do so.
1. Ask yourself the “what’s the one things I can do today” question to grow your company. You know you need to be looking for new clients to replace existing clients who slip away. You look at all the possibilities and feel overwhelmed. Where to start? Well, instead of being overwhelmed ask yourself: What is ONE THING can I do today to find new clients? Not even the BEST thing but ONE thing. (Eventually you may understand what, at any time, is the best thing for you but, for now, doing something is a whole lot better than doing nothing. For now, do one thing. One thing a day for one month adds up to a lot of marketing!
2. Create an income goal for the year and break it down into monthly, weekly and daily figures. Everyday, ask yourself if you are meeting this goal. If you are not, what ONE thing can you do today to achieve your income figure? People who allow themselves to be driven by their bottom lines end up being incredibly creative at implementing ideas into practice. By Wednesday of any week, begin to reorganize your week’s to do list to emphasize activities that will earn the income you need to earn by that Friday afternoon.
3. Are you working from a business strategy plan? The adage is as true now as it ever was: “Those who fail to plan are planning to fail.” By working from a written business strategy plan, you will increase the amount of effective work you can accomplish in a given amount of time, your focus on essential work to grow your bottom line, and ultimately, of course, your bottom line. A business strategy plan need not be complicated. Think of it as simply as a definition of what success will look like (expressed in an income figure) and an outline of what you need to do to earn that income and a breakdown of activities that will support each of the goals in your outline. A plan can be handwritten on a single page or be a fancy formatted version. It doesn’t matter. What matters is that it be written and be clear as to what you need to do.
These are a few basic strategies to follow to implement theory into practice and thus increase your viability as a memoir company.